Marketing Daily
Monday, October 20, 2008
  • Bank Of America Remains Flexible In Crisis

    "The acquisition of Countrywide is about long-term growth," said a bank brand officer. "After the acquisition we didn't advertise. We instead met with non-profits, … Read the whole story

  • National City Makes Banking Personal

    "In almost every instance, our most fervent customers touted what our people did for them," says a bank rep. "Loyal customers wanted to make … Read the whole story

  • NRF Predicts Price-Obsessed Holidays

    "Retailers are going into this holiday season with their eyes wide open, knowing that savings and promotions will be the main incentive for shoppers," … Read the whole story

  • Toys"R"Us Campaign Celebrates Kids, Adds New Tag

    Each commercial begins with the company's iconic song. Animation then takes viewers on a trip through a world of toys and fantastic value offerings, … Read the whole story

  • Soon-To-Be Ex-P&G CMO Offers Five Lessons

    "If you have been inspired by these lessons, make a personal commitment to try to bring some of this to life in your organization. … Read the whole story

  • Mars' World Of Grains Reach Keeps Getting Bigger

    The cookie was introduced in the Boston and New York markets in the spring, and went national last month - when brand extensions also … Read the whole story

  • HP CMO Shares Success Of Social Media Efforts

    "We made the conscious decision to give the brand to consumers to interact and engage with, and it was all made possible through digital … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story