Marketing Daily
Tuesday, October 21, 2008
  • Marketers Weigh Anchors During Economic Squall

    Becky Saeger, EVP and CMO at Charles Schwab, said that clients who haven't logged in for years are doing so in record numbers. "What … Read the whole story

  • Mattel, Hasbro See Sales Gains In Third Quarter

    While both companies have plenty of entries poised to be big sellers this season--including Sesame Street's Elmo Live from Mattel and Furreal Friends Biscuit … Read the whole story

  • Dunkin' Beats Starbucks House, Not Pike Place

    A new Dunkin' Donuts ad campaign, with creative and media buying from Hill Holliday, will run on TV, radio, online and in-store through the … Read the whole story

  • 'Green Banking' Builds Consumer Connections

    Along those lines, Citizens Financial Group (parent of Citizens and Charter One banks), earlier this month launched an incentive program that pays consumers cash … Read the whole story

  • New 'Green' Ad Claim Regulations Coming Next Year

    Once the FTC's "Green Guides" have been updated to better reflect current technologies, issues and consumer perceptions of green claims--which is likely to happen … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • TiVo, Take Me Away

    I don't care if TiVo lets me time shift. It doesn't create more time. If they want to get me to watch those marketing … Read the whole story