Marketing Daily
Tuesday, October 21, 2008
  • STRATEGY
    Marketers Weigh Anchors During Economic Squall
    by Karl Greenberg

    Becky Saeger, EVP and CMO at Charles Schwab, said that clients who haven't logged in for years are doing so in record numbers. "What … Read the whole story

  • RETAIL
    Mattel, Hasbro See Sales Gains In Third Quarter
    by Sarah Mahoney

    While both companies have plenty of entries poised to be big sellers this season--including Sesame Street's Elmo Live from Mattel and Furreal Friends Biscuit … Read the whole story

  • RESTAURANTS
    Dunkin' Beats Starbucks House, Not Pike Place
    by

    A new Dunkin' Donuts ad campaign, with creative and media buying from Hill Holliday, will run on TV, radio, online and in-store through the … Read the whole story

  • FINANCIAL SERVICES
    'Green Banking' Builds Consumer Connections
    by Aaron Baar

    Along those lines, Citizens Financial Group (parent of Citizens and Charter One banks), earlier this month launched an incentive program that pays consumers cash … Read the whole story

  • New 'Green' Ad Claim Regulations Coming Next Year
    by Karlene Lukovitz

    Once the FTC's "Green Guides" have been updated to better reflect current technologies, issues and consumer perceptions of green claims--which is likely to happen … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    TiVo, Take Me Away
    by Karl Greenberg, Staff Writer

    I don't care if TiVo lets me time shift. It doesn't create more time. If they want to get me to watch those marketing … Read the whole story