Marketing Daily
Monday, October 27, 2008
  • If Obama Is Nokia, Then McCain Is Diet Coke

    Naturally, marketing a politician has some nuances that marketing a brand does not. Synovate's Ged Parton agrees that people look for different attributes in … Read the whole story

  • 2008 Marketer Of The Year

    Mediapost's Marketing Daily soon will choose a Marketer of the Year, and we invite you to participate. Send us your nominations for companies that … Read the whole story

  • Ensure Real Respondents Or Risk Devaluing Research Results

    Research partners must go beyond the currently accepted methods of vetting survey participants. If we don't do this, the value of online survey data … Read the whole story

  • Starbucks Launching Gold Rewards Program

    The gold card program will offer 10% off on most purchases in participating U.S. Starbucks stores (excluding gift cards/certificates, publications, digital downloads, membership fees). … Read the whole story

  • At 50, CorningWare Reaches For A Younger Gal

    Courtney Marsala, brand manager for CorningWare, says the brand is reaching out to the newly married, newly engaged, "those who are registering for CorningWare. … Read the whole story

  • P&G Gambles On Olay's 'Masstige'

    P&G's beauty division, which brought in $22 billion in sales in its latest fiscal years, competes most directly with such brands as Johnson & … Read the whole story

  • Sonic Ad Boom: Ups Spending To $200 Million

    At least one national advertiser isn't cutting its media budget over the next 12 months. Sonic Corp., with some 3,400 fast-food restaurants and known … Read the whole story

  • Forecast: Digital Out-of-Home Will Weather Downturn

    The digital out-of-home business is headed for an "inevitable shakeout," but will bounce back even stronger when the economy recovers, according to Patrick Quinn, … Read the whole story