Marketing Daily
Tuesday, October 28, 2008
  • At 150, Macy's Puts On The Ritz ---Despite Woes

    Today's party masks grim times for Macy's and other retailers: A new poll of retail CMOs from BDO Seidman predicts that same-store sales will … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Activist Group Urges Toy Makers To Address Parents

    The letter accuses the companies of turning children into their "lobbyists" during the holiday season. "Since it's parents, not children who can truly understand … Read the whole story

  • Major Marketers To Adopt New 'Smart Choices' Labeling

    While manufacturers and a retailers agreed on the new labeling system, Michael F. Jacobsen, executive director of nonprofit Center for Science in the Public … Read the whole story

  • Americans Less Loyal Than Others To OTC Brands

    NielsenHealth's Matt Dumas said the results provide marketing direction for OTC companies: "Manufacturers need to ensure they develop and invest in their brands instead … Read the whole story

  • Kia Court Invites N.Y. Hoopsters For Day-Long Promo

    "NBA Tip-Off '08 presented by Kia Motors," will feature NBA-themed activities across the United States and in New York today, the Kia Motors NBA … Read the whole story

  • Customer Service Determines Appliance Purchase

    "When it comes to how satisfied the owner is, price is the least important vis-à-vis satisfaction with the retailer," says J.D. Power and Associates' … Read the whole story