
AUTOMOTIVE
by Karl Greenberg
Gen Y buyers are usually first-time car buyers and are therefore sensitive to issues of trust. And, says Strategic Vision, they are also more … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by David Honig
Many brands may be interested in purchasing the right to be on these cups for market research. I would think Huggies and Pampers would … Read the whole story

RETAIL
by Sarah Mahoney
So much for that old theory that lipstick is absolutely recession-proof: Avon Products says its sales slipped 3% in North America in the third … Read the whole story

SPIRITS
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Three months after winning the North American creative account, JWT has launched a new campaign for the top-selling tequila brand. Called "Live Notoriously Well," … Read the whole story

STRATEGY
by Nina Lentini, Karlene Lukovitz
It works so well, says brand guru Laura Reis, president of Ries & Ries Focusing Consultants, because "Obama is such a strong and powerful … Read the whole story

RETAIL
by Sarah Mahoney
TV spots, which the company says will take advantage of the three weekends leading up to Thanksgiving, showcase the store's private brands, with the … Read the whole story

PACKAGED GOODS
by Nina Lentini
The "Greatest Innovation Contest" invites girls to send in photos with captions describing "the life-changing innovation that you can't live without." One winner will … Read the whole story
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by David Goetzl
NBC Universal's Bravo network has inked a deal bringing a top-line sponsor to its veteran "Inside the Actors Studio" for the first time. Even … Read the whole story