AUTOMOTIVE
by Karl Greenberg
"It seems to me the one thing we are pleased about is that October is over," said Jim Press, vice chairman and president at … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Errol Menke
Many marketers are shifting from "traditional" marketing tactics, such as print and event marketing, and increasing investment in digital media. This trend has taken … Read the whole story
RETAIL
by Sarah Mahoney
TV spots are scheduled to break Sunday, and continue to feature Macy's eclectic team of celebrity designers, including Jessica Simpson, Martha Stewart, Carlos Santana, … Read the whole story
PACKAGED GOODS
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"The Meow Mix Think Like a Cat Game Show" promises "to test how well people can think like their cat" through quiz segments on … Read the whole story
TRENDS
by Karl Greenberg
Jim Gregory, the CEO of CoreBrand, a global brand consultancy headquartered in New York, sees U.S. automakers turning south, the stock market spinning back … Read the whole story
HOSPITALITY
by Nina Lentini
The campaign kicked off with a 60-second television commercial in North America on Sunday and will air on network and cable prime time programming, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"This is a smart competitive move on Dunkin Donut's part," says Reggie Bradford, CEO of Vitrue, Inc., which helps global Fortune 500 brands engage … Read the whole story