RESTAURANTS"McDonald's had to ... make sure that the value proposition continued to be strong enough to compete effectively with all of the other value … Read the whole story
- COMMENTARY
People use digital technology to make the things they already do more convenient. In today's perfect storm of an economy, smart companies are using … Read the whole story
RETAIL"Retailers, working so hard to stretch holiday shopping over a longer period, went over the top this year," says Vikram Sharma, CEO of ShopLocal.com, … Read the whole story
AUTOMOTIVEArt Spinella, president of CNW Market Research in Bandon, Ore., says that, in spite of Volvo's declines, Ford's mulling a spin-off has the feel … Read the whole story
- RESEARCH
"It becomes glaringly obvious that many brands have consumers believing they're investing much more into their green programs than is true," says Michael Gale, … Read the whole story
AUTOMOTIVEGoing forward, Smart will adhere to a no-advertising policy, focusing instead on online reservations, social networking, and discovery marketing, such as last year's 50-city … Read the whole story
RETAILSeattle-based Mercent released preliminary Cyber Monday sales percentages from some retailers it supports late in the day. Eric Best, Mercent CEO, said during the … Read the whole story
