
BRAND MARKETING
by Karlene Lukovitz
"Aside from the work involved, it's basically free--and it's getting us some exposure," says Truly Nolen director of marketing and public relations Barry Murray, … Read the whole story
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AUTOMOTIVE
by Karl Greenberg
The CEOs of Detroit's automakers may not be the only executives who should take a dollar-a-year salary in suffrage. In November, the auto industry … Read the whole story

PACKAGED GOODS
by Karl Greenberg
The effort, "Con Kleenex, Expresa tu Hispanidad" (With Kleenex, Express Your Hispanic Culture), which begins now, aims to get Hispanic artists to create culturally … Read the whole story

RETAIL
by Sarah Mahoney
While it chalked its poor results up to "severe conditions in the economy" and withdrew its previous forecasts, some Sears' competitors, including Wal-Mart Stores … Read the whole story

FOOD
by Nina Lentini
In what the Glenview, Ill.-based company is calling a national advertising first, Stove Top Stuffing will heat 10 bus shelters at high-traffic locations during … Read the whole story

MOBILE
by Mark Walsh
After recently introducing a set-top box for downloading movie rentals from the Web to TV, Blockbuster is now working with Microsoft on letting people … Read the whole story