The need for macro data analysis is growing as computer technology makes it ever more feasible to cost-effectively collect and store huge amounts of … Read the whole story

Philips Norelco is looking for comedy writers, as it extends the humorous campaign it launched in 2007 to tout its Bodygroom shavers. The company … Read the whole story

Benjamin Steinman, editor of Beer Marketers Insights, says the Hispanic market is one of the growth areas in the mature U.S. beer market. "It's … Read the whole story

A key offering is part of a multiplatform ad deal between My M&M's and Martha Stewart Living Omnimedia. Indeed, MSLO President of Media Wenda … Read the whole story

In terms of online sales, comScore emphasized the spike in buying in recent days, driven by an increase in discounts and promotions. The $846 … Read the whole story

Downturn or no, the digital out-of-home video business is still expanding, a sure sign investors are betting on the medium's prospects for long-term growth. … Read the whole story