- RETAIL
The study's biggest news, though, is that, overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% … Read the whole story
Share your view with us by clicking here. Read the whole story
- COMMENTARY
From my perspective, The Brand Bubble: The Looming Crisis in Brand Value, is an extremely dangerous book. The authors, John Gerzema and Edward Lebar, … Read the whole story
BEVERAGESA Coke spokesperson says Duane Reade was chosen because it is "quintessential New York, and what is more New York than Broadway?" He said … Read the whole story
ENTERTAINMENTThe Rhinoball app also includes "Bolt"'s theatrical trailer and TV commercial. The film itself just received two Golden Globe nominations -- for best animated … Read the whole story
- FOOD
"Financial analysts expected General Mills' margins to be a bit higher, but there's no arguing that they still showed a strong profit in dollar … Read the whole story
AUTOMOTIVE"This indicates that the current population of motorcycle buyers is aging, and a large proportion of these owners are likely to soon exit the … Read the whole story
- FINANCIAL SERVICES
"From the moment a customer purchases a policy, that relationship has begun," says J.D. Power's Stephen Crewdson. "Something as simple as offering an annual … Read the whole story
FOOD"Certain people are extremely motivated to try authentic foods," says Arcanna. "And we know that demand for authentic ethnic foods is set to increase … Read the whole story
- AWARDS
Marketing Daily is announcing the winners in several categories this year but, for the first time, is not naming an overall Marketer of the … Read the whole story
