Marketing Daily
Wednesday, December 31, 2008
  • SPIRITS
    Brands Line Up For The Countdown To 2009
    by

    Ciroc vodka's street teams will give $15 debit cards good for cab fares to thousands of adults wandering Manhattan streets. A message from Diddy … Read the whole story

  • Happy New Year!
    by

    Marketing Daily will not be published on Thursday, New Year's Day. Have a safe and happy holiday. We will return on Friday. Before we … Read the whole story

  • COMMENTARY
    Five Best Campaigns For Women: Was 2008 The Breakout Year?
    by Marti Barletta

    Whether you leaned toward presidential hopeful Hillary Clinton or vice-presidential nominee Sarah Palin, 2008 has been full of breakthroughs for women. From politics to … Read the whole story

  • AUTOMOTIVE
    Hyundai's Marketing Veep Spells Out Brand Plan
    by Karl Greenberg

    Joel Ewanick, vice president of marketing for Hyundai Motor America, spoke with Marketing Daily's Karl Greenberg about the company's upcoming plans. Among other things, … Read the whole story

  • FOOD
    Special K Launches Crackers, Blueberry Cereal
    by Karlene Lukovitz

    Both new products are being supported by campaigns spanning television spots as well as online and public relations efforts. The campaign messages for both … Read the whole story

  • RESEARCH
    Elusive Foodies Can Be Reached, PF Finds
    by Karlene Lukovitz

    The foodie culture is "an essentially American phenomenon" that's emerged in reaction to this country's "uniquely malleable and marketer-driven" food culture, say the Packaged … Read the whole story

  • ELECTRONICS
    JVC To Ring In New Year With Unique Times Sq. Billboard
    by Laurie Sullivan

    Electronics manufacturer JVC will ring in 2009 with an advertising campaign that makes consumers the stars of its new 19- by 34-foot high-definition LED … Read the whole story