Marketing Daily
Tuesday, January 13, 2009
  • Honda Ads Turn On Successful Failures

    The "Failure: The Secret to Success" includes a raft of engineers confessing their failures and how failure is inherent to advances in engineering. IndyCar … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • BBB Gets An 'F' For New Rating System

    If you are a non-paying Better Business Bureau member, a single complaint can plummet scores. With just one complaint each, Ferrari Maserati of Beverly … Read the whole story

  • Wal-Mart CEO: No Retail Rebound Any Time Soon

    Fielding questions from the audience, Lee Scott was candid in his assessment of shifts in consumer spending, and that what might be bad for … Read the whole story

  • CEA: '09 Growth Improbable; Few Bright Spots

    One such spot will be digital display televisions. In 2008, DTV shipments increased 24%, and revenue for the segment--even with falling prices--increased 7% in … Read the whole story

  • Health Issues Shaping Global F&B Firm Strategies

    Commitment to innovation is the most prominent shared attribute among the eight global companies reviewed--Nestlé, Kellogg, Anheuser-Busch, Wrigley, Kraft, Heinz, Groupe Danone and Coca-Cola--and … Read the whole story

  • Audi Turns To Film To Target Non-Race Fans

    CMO Scott Keogh says the company avoided cable channels like The Speed Channel, because the target isn't exclusively racing buffs. "My criterion is simple: … Read the whole story