FOOD
by Karlene Lukovitz
Kraft hedged input costs earlier in 2008, expecting prices to continue to rise--but prices instead declined significantly in last year's second half, notes Christopher … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Frank Compton
Despite this year's uninspiring advertising, the game did produce some quality, creative work that everyone from both cities recognized. The disparity between the good, … Read the whole story
ELECTRONICS
by Aaron Baar
"Because we're efficient in what we do, we can afford to give away TVs," says Vizio's Jim Noyd. "It's a way to create brand … Read the whole story
SPORTS
by Karl Greenberg
"If you think about heritage and history, people associate the brand with the people on the box," says General Mills' Matt Beliveau, adding that … Read the whole story
FINANCIAL SERVICES
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Despite the lack of contact from financial institutions, only 29% of U.S. respondents would like more communication from them, the lowest of the six … Read the whole story
BEVERAGES
by Nina Lentini
While the support advertising is fact-based and specific (for instance, that Ovaltine has more iron and vitamins C and E than "spinach-sardine yogurt"), the … Read the whole story
ENTERTAINMENT
by Mark Walsh
The ad for Dreamworks' release, "Transformers: Revenge of the Fallen," sparked the most online chatter, with seven times the buzz of the average Super … Read the whole story
RETAIL
by Sarah Mahoney
"The importance of brand has increased," says Global Strategy Group, "and while it's clearly not as important as price in this environment, it really … Read the whole story