- FOOD
Kraft hedged input costs earlier in 2008, expecting prices to continue to rise--but prices instead declined significantly in last year's second half, notes Christopher … Read the whole story
Share your view with us by clicking here. Read the whole story
- COMMENTARY
Despite this year's uninspiring advertising, the game did produce some quality, creative work that everyone from both cities recognized. The disparity between the good, … Read the whole story
ELECTRONICS"Because we're efficient in what we do, we can afford to give away TVs," says Vizio's Jim Noyd. "It's a way to create brand … Read the whole story
SPORTS"If you think about heritage and history, people associate the brand with the people on the box," says General Mills' Matt Beliveau, adding that … Read the whole story
- FINANCIAL SERVICES
Despite the lack of contact from financial institutions, only 29% of U.S. respondents would like more communication from them, the lowest of the six … Read the whole story
BEVERAGESWhile the support advertising is fact-based and specific (for instance, that Ovaltine has more iron and vitamins C and E than "spinach-sardine yogurt"), the … Read the whole story
ENTERTAINMENTThe ad for Dreamworks' release, "Transformers: Revenge of the Fallen," sparked the most online chatter, with seven times the buzz of the average Super … Read the whole story
RETAIL"The importance of brand has increased," says Global Strategy Group, "and while it's clearly not as important as price in this environment, it really … Read the whole story
