- PACKAGED GOODS
The Anglo-Dutch company competes with the likes of Danone and Nestle, which are preparing to report their results this month. Analysts say CEO Paul … Read the whole story
RETAIL"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "But [now] they're in a wait-and-see mode and seem to be sustaining that … Read the whole story
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- COMMENTARY
Sony's three silos thwarted the efforts by Sony to create a new category and preempt Apple's iPod, which is soon to sell its 200 … Read the whole story
TECHNOLOGYA blogger who covers Microsoft for TechFlash.com, says, "It's becoming clear that the company is planning to extend the Zune software into other devices, … Read the whole story
BRAND MARKETINGThe two most-viewed Super Bowl commercials: Bud Light Lime and one from GoDaddy.com, both of which ran in the fourth quarter. Nielsen Media Research … Read the whole story
SPORTSThe campaign targets the 20-something fan who is both accustomed to alternative media, and at the same time, unlikely to have a long evening … Read the whole story
RESEARCHThe well-heeled worry about taxes; the somewhat less well-heeled worry about moral decline; and younger affluent people care about climate change and education. But … Read the whole story
RESTAURANTSOn the marketing front, BK reported flat worldwide advertising/promotion expenditures for the quarter ($24 million) and a 2% increase for its first half, to … Read the whole story
