PACKAGED GOODS
by Karl Greenberg
The Anglo-Dutch company competes with the likes of Danone and Nestle, which are preparing to report their results this month. Analysts say CEO Paul … Read the whole story
RETAIL
by Sarah Mahoney
"Initially, we saw households cut back," says Retail Forward's Frank Badillo. "But [now] they're in a wait-and-see mode and seem to be sustaining that … Read the whole story
by
Share your view with us by clicking here. Read the whole story
COMMENTARY
by David Aaker
Sony's three silos thwarted the efforts by Sony to create a new category and preempt Apple's iPod, which is soon to sell its 200 … Read the whole story
TECHNOLOGY
by Aaron Baar
A blogger who covers Microsoft for TechFlash.com, says, "It's becoming clear that the company is planning to extend the Zune software into other devices, … Read the whole story
BRAND MARKETING
by Wayne Friedman
The two most-viewed Super Bowl commercials: Bud Light Lime and one from GoDaddy.com, both of which ran in the fourth quarter. Nielsen Media Research … Read the whole story
SPORTS
by Nina Lentini
The campaign targets the 20-something fan who is both accustomed to alternative media, and at the same time, unlikely to have a long evening … Read the whole story
RESEARCH
by Karl Greenberg
The well-heeled worry about taxes; the somewhat less well-heeled worry about moral decline; and younger affluent people care about climate change and education. But … Read the whole story
RESTAURANTS
by Karlene Lukovitz
On the marketing front, BK reported flat worldwide advertising/promotion expenditures for the quarter ($24 million) and a 2% increase for its first half, to … Read the whole story