AUTOMOTIVEThe new legislation is intended to prevent the sale of items containing lead that could be ingested by a child. Motorcycle and ATV retailers … Read the whole story
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- COMMENTARY
Starbucks is working to convince customers that it is not "expensive" and just an average cuppa joe! It's the beginning of a campaign to … Read the whole story
TECHNOLOGY"This is really two iconic brands coming together around a common cause," says Jamie Joyce, director of interactive marketing communications for the Girl Scouts. … Read the whole story
FOODCross-company marketing efforts are more appealing than ever "with everyone trying to stretch their budgets," notes John Wiest of San Francisco-based branding/product launch consultancy … Read the whole story
PACKAGED GOODSWhile the new TV spot does not feature Tori Spelling, excerpts from today's event will be shown on Oxygen's "Tori and Dean." And there … Read the whole story
FINANCIAL SERVICESAflac is kicking off its first year as primary sponsor of Carl Edwards and the No. 99 Ford Fusion in a big way with … Read the whole story
RETAILIn its most recent quarterly results, Nike registered a strong 6% increase in global sales, but said its future orders--those scheduled for delivery through … Read the whole story
