
AUTOMOTIVE
by Karl Greenberg
Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car--a hit in Europe--doesn't show up in U.S. showrooms until a full year … Read the whole story
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These are the Top 10 DMAs in which live adults who currently drive a motorcycle: 1 Zanesville, Ohio 2 Wausau/ Rhinelander, Wis. 3 Mankato, … Read the whole story
COMMENTARY
by Steven Morris
Don't let hype about the economy blow your brand off course. If you find that the heart rate of your culture is palpitating, do … Read the whole story

REGULATION
by Aaron Baar
"One thing we needed to do was humanize the company," Tim Gillingham, a group creative director at Olson, the agency that created the campaign, … Read the whole story

FOOD
by Karlene Lukovitz
Sales declines in Ore-Ida frozen potatoes and Smart Ones and Boston Market frozen entrees were partially offset by growth in Heinz Ketchup and Classico … Read the whole story

RETAIL
by Sarah Mahoney
Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstrom, middle-of-the-road Macy's, discounter Target, and big-boxer Home Depot all turned in quarterly … Read the whole story

RETAIL
by Sarah Mahoney
Since launching its first Fresh & Easy in November 2007, there have been seismic changes in U.S. food-buying behavior, as more consumers--squeezed by rising … Read the whole story

BEVERAGES
by Karl Greenberg
Paul Gatza, director of the Brewers Association, says the majority of share for craft is coming from imports--"particularly where people would, in years past, … Read the whole story

FINANCIAL SERVICES
by Wayne Friedman
Mark Burnett's "The Apprentice" got a shot in the arm last season and delivered higher ratings to NBC. The catch--the inclusion of celebrities under … Read the whole story