Just as the Snuggie owes a great deal of its success to the recession--cheap ad prices enable prime-time ad buys, and its marketing message … Read the whole story

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Arby's is launching new sandwiches to appeal to those who are looking around for a burger-esque experience without the fried, greasy beef between the … Read the whole story

While most of America is shopping less these days, a new study finds that there's no sign of a slowdown among mall-loving teens. It … Read the whole story

"Everyone wants to think maybe we are up-trending, but there are too many extenuating circumstances for comparing month-over-month," says Car Concepts' Todd Turner. "It's … Read the whole story

The offer for a free small sub--driven by open registration for an online coupon, promotional emails to customers and heavy viral action--certainly succeeded at … Read the whole story