AUTOMOTIVE
by Karl Greenberg
Although advertising for the new vehicle begins on Monday, the company has been running a spot, "Love Hurts," that shows historical test-crash footage of … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by Eric Holmen
The financial turmoil is very real, but if we can turn the headline tide and retailers can maintain their consumer relationships through effective marketing … Read the whole story
PHARMA
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Web sites like WebMD placed second on the list of how consumers prefer to learn about pharmaceutical products, cited by 54% of respondents, and … Read the whole story
RETAIL
by Sarah Mahoney
While the NRF is urging its members' stores to time sales and special promotions aimed at refund shoppers a little earlier to take advantage … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Kia this month launches its newest car, the Soul compact car, with an integrated campaign comprising TV, print, outdoor and Web advertising that begins … Read the whole story
RESEARCH
by Karlene Lukovitz
Baby boomers fall into three basic attitudinal camps, according to Focalyst, a Millward Brown specialty division: yesterday, today and tomorrow. Marketing effectively to them … Read the whole story
STRATEGY
by Laurie Sullivan
Brand Keys President Robert Passikoff said the fiasco on Twitter demonstrates the power of consumers. "If we had any doubt that the consumer is … Read the whole story