FOOD
by Aaron Baar
The campaign, which begins in earnest on March 16 with television, print, online and out-of-home advertising, is the first time all of the products … Read the whole story
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Top 10 DMAs in which live adults who spent more than $150 on eyeglasses in the past 12 months: 1 Ft. Smith/ Fayetteville/ Springdale/ … Read the whole story
COMMENTARY
by Haley Rushing, Roy Spence
When you have a genuine purpose at the heart of an organization, it takes marketing to an entirely different level. Marketers are no longer … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The company says she has long intended to leave the post on her 55th birthday. Per Procter & Gamble, the vice chairs of the … Read the whole story
RETAIL
by Sarah Mahoney
The retailer took home the top RACie, awarded by the Retail Advertising and Marketing Association, for its Penny Pranks campaign. Launched to support its … Read the whole story
RESEARCH
by Karlene Lukovitz
Recent Mintel studies have confirmed that rather than entirely forgoing spending on shopping, travel and entertainment, most consumers are "trading up, down and over." … Read the whole story
TRANSPORTATION
by Karl Greenberg
A Midwest spokesperson says the two companies will market the alliance separately. "We won't do much new, dedicated mass media but we will take … Read the whole story