RETAIL
by Sarah Mahoney
Drexler is also upbeat about the company's bridal business, and says it looking for a bridal-salon location in New York City. But overall, the … Read the whole story
by
Share your view with us by clicking here. Read the whole story
COMMENTARY
by Dan Forootan
At the first stages of building an email campaign, it is also important to remember the rapidly increasing number of mobile users taking advantage … Read the whole story
STRATEGY
by Karl Greenberg
Doner's Sheryll Kollin told attendees at the ANA conference that advertisers must negotiate hard on the morals-clause issue. "With sites like TMZ and Smoking … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: the Body By Milk/"got milk?" educational/promotional program and NBA FIT, a comprehensive initiative … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, via Miami-based Zubi Advertising, has a "role playing" theme in which Kate del Castillo says, at the beginning of each spot, "The … Read the whole story
TELECOM
by Aaron Baar
According to a new study, word of mouth has a significant financial impact. "A lot of the emphasis in the industry is around technology … Read the whole story
ENTERTAINMENT
by Wayne Friedman
Walt Disney has started up retail stores, broadcast and cable networks, theatrical movies and theme parks--but never, apparently, a community area for collectible/historical fans … Read the whole story