FINANCIAL SERVICES
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New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agents and types of coverage. V-me's PBS-type environment makes it a "credible service … Read the whole story
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Top 10 DMAs in which live adults who bought more than one book in the last year: 1 Washington, D.C. (Hagerstown, Md.) 2 Seattle/ … Read the whole story
COMMENTARY
by Susan Nelson
Apparently, to be considered a carefree brand you need to be either chewing gum, funny or targeted to kids. Making "free" part of your … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: "It gives us an opportunity to target a lifestyle category that aligns with … Read the whole story
ELECTRONICS
by Aaron Baar
Print ads for the Adamo, which takes its name from the Latin term "to fall in love," take a decidedly fashionable approach with models … Read the whole story
RESTAURANTS
by Karl Greenberg
The campaign is paired with an online "Super Big Taste Bailout" promo where consumers can nominate a friend who needs a bailout; two winners … Read the whole story
FOOD
by Karlene Lukovitz
The message is a humorous way to remind consumers of tuna's versatility. "People know that tuna is nutritious, inexpensive and high in Omega-3's, but … Read the whole story
RETAIL
by Sarah Mahoney
Increasingly, chains are expanding into higher-end products, proving that "upscale generics" may no longer be an oxymoron. Among the 80 new products that will … Read the whole story
STRATEGY
by Gavin O'Malley
Insight Express finds that when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, … Read the whole story