AUTOMOTIVE
by Karl Greenberg
The idea was developed as a way to articulate the RX brand. "The inspiration started first with the product," says the executive media director … Read the whole story
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Top 10 DMAs in which live adults who went camping in the last year: 1 Portland, Ore. 2 Seattle/ Tacoma 3 Spokane, Wash. 4 … Read the whole story
COMMENTARY
by Courtney Chadwick, Adam Shlachter
Skittles has shown that it understands a fundamental tenant of social media -- listen to your users. Read the whole story
PHARMA
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This allergy season, the brand will donate $1 to the National Safety Council for every consumer who visits www.cleartodrive.com and takes an online pledge … Read the whole story
BEVERAGES
by Aaron Baar
"Dos Equis has been extremely successful in driving brand growth in our core markets," says the vice president of marketing. "We thought this was … Read the whole story
RETAIL
by Sarah Mahoney
New ads for the company's soft lines don't mean it is letting up on its marketing push in appliances, a key area for the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai plans to issue a global guideline for all its subsidiaries and distributors worldwide in order to unify the look and feel of all … Read the whole story
FOOD
by Karlene Lukovitz
Bland tableside guacamoles are being reinvented as consumers look for fresh, healthy ways to snack. Freshly made, hand-mashed, chunky varieties that can be customized … Read the whole story