RESTAURANTS
by Karlene Lukovitz
The campaign, supported by donations from local media, will span regional TV, radio, print and Web advertising and run through May. The attention-getting tagline … Read the whole story
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Top 10 DMAs in which live adults who own dogs: 1 Lexington, Ky. 2 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark. 3 South Bend/ Elkhart, … Read the whole story
COMMENTARY
by Glenn Geisendorfer, Gabe Goldman
If you stymie your message and goals to chase short-term revenues today, you will limit the value of your company in the future. Read the whole story
RETAIL
by Sarah Mahoney
Some of the softness, however, has more to do with a slight shift in the calendar, due to the later-than-usual Easter holiday. At Walmart, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company also discussed a program called "Drive@Earth" that will develop earth-friendly vehicles like the iMiev, a micro-sized, plug-in car planned for the U.S. … Read the whole story
FINANCIAL SERVICES
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Broadband video is also part of the marketing mix, featuring a player developed by Discover Card's digital agency. During breaks in shows online, the … Read the whole story
FINANCIAL SERVICES
by Nina Lentini
The latest in a series of a media-specific ad campaigns for the bank, this aerial message is intended to support FirstBank's positioning. Says Jonathan … Read the whole story
RETAIL
by Sarah Mahoney
With price points from $26 to $55, the three brands arrive at a tricky time for anyone selling teen apparel. Consistently higher-end brands, such … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Soul and Forte will accelerate Kia's efforts because they are meant for younger buyers. "We have found that the target we are going after … Read the whole story