AUTOMOTIVE
by Karl Greenberg
Ford's new effort is a lot thriftier, with print and PR elements centered on a Web promotion that gives a select few consumers the … Read the whole story
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Top 10 DMAs in which live adults who used a microwave more than once in the past week: 1 Springfield, Mo. 2 Cedar Rapids/ … Read the whole story
COMMENTARY
by Mickey Lonchar
The key for marketers today is to cherish the relationship over the transaction. Customers want to trust you, but trust has to be earned. Read the whole story
FOOD
by Karlene Lukovitz
Campbell is extending its existing sustainability program to include, for the first time, the general public. Coca-Cola is shifting away from giveaways and sweeps … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
The company auditioned over 100 employees, and did video interviews of 20, with six, initially, featured in the campaign. "We are packaging longer-form stories … Read the whole story
STRATEGY
by Nina Lentini
More than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two … Read the whole story
TELECOM
by Aaron Baar
A company rep did not know how, or if, Verizon plans to promote national coverage of the network. As of now, Verizon has no … Read the whole story