FOODThomas Oh, who directs the brand, says the choice of making SunChips the first brand to get the new packaging was easy. "Our consumers … Read the whole story
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- COMMENTARY
It offers a strategic opportunity to impact long-term success by enabling more targeted, effective marketing to improve brand loyalty and create new sales opportunities. Read the whole story
TRENDSEarth Day Network has also teamed up with the Organic Trade Association and MusicMatters for the fifth year of Go Organic! for Earth Day, … Read the whole story
FOOD"There's been a marked change in American values, with a greater desire for honesty, trustworthiness and security during a time of economic and societal … Read the whole story
RESEARCHNearly three-quarters of those surveyed expect to spend the same amount or more on movies in cinemas. The firm says theatrical movies are poised … Read the whole story
RETAILWhile Earth Day is actually next Wednesday, Macy's is also linking the campaign to its One Good Turn National Charity Shopping Day on April … Read the whole story
PACKAGED GOODSProcter & Gamble has signed a new deal with Major League Baseball that will take the marketer's Gillette brand through its 70th year as … Read the whole story
