BEVERAGES
by Karl Greenberg
"Most traditional brand managers want to put the Sprite name over everything and have [the show's star] drinking Sprite. But what we have learned … Read the whole story
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Share your view with us by clicking here. Read the whole story
COMMENTARY
by James R. Gregory
When managed over time, the contribution of the brand to market capitalization, with all its attendant benefits, is clearly demonstrable and valuable. Read the whole story
RETAIL
by Sarah Mahoney
Many people use the occasion to celebrate relationships with sisters, aunts, and other important women in their lives. It is the third-most popular card-buying … Read the whole story
FOOD
by Karlene Lukovitz
Premium olive oil marketers can benefit from turning the recession-driven trend toward more home-prepared meals to their advantage -- by comparing the relative inexpensiveness … Read the whole story
RESEARCH
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The research found that luxury consumers see no expectation of a significant economic recovery over the next year. "This is a particularly gloomy outlook … Read the whole story
TRENDS
by Sarah Mahoney
Life is confusing for those at the hind-end of the Baby Boom. First, born between the mid-1950s to the mid-1960s, they hate being called … Read the whole story
REGULATION
by Karl Greenberg
In the past, "the FCC said explicitly that [ratings] should not be extended to advertising," says the ANA's Dan Jaffe. "And Congress said that … Read the whole story
ELECTRONICS
by Aaron Baar
Though people have strong brand awareness of the EPA's Energy Star designation, only half are aware of terms such as "smart home" or "home … Read the whole story