by Karl Greenberg
Coca-Cola, Kia, T-Mobile and Haier America are backing the National Basketball Association's "NBA Nation" grassroots effort. The spring and summer program -- in its … Read the whole story
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Top 10 DMAs in which live adults who went to a video store more than once in the last month: 1 Salt Lake City … Read the whole story
COMMENTARY
by Arthur Anderson
While models for compensating advertising agencies have changed dramatically over the last two decades - rendering the 15% fixed commission a quaint artifact - … Read the whole story
by Aaron Baar
In a new advertising campaign, Consol Energy, a company that supplies coal and natural gas resources to pipelines, tries to make the case that … Read the whole story
by Karlene Lukovitz
Kraft reported profits up 10% for first-quarter 2009 to $660 million, for earnings per share of 45 cents, versus $559 million and a 39-cent … Read the whole story
BRAND MARKETING
by Tanya Gazdik
A diverse set of marketers have signed on as participants in the Mofilm User-Generated Content "You to the Power of 12 - U12" competition. … Read the whole story
by Sarah Mahoney
A new survey shows that the tougher economy has online retailers sharpening up their marketing programs as never before, and that most believe this … Read the whole story
by Karl Greenberg
The new line, starting Tuesday, includes lattes, cappuccinos and mochas. To launch the line, McDonald's is doing ads and giving consumers a chance to … Read the whole story
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by Sarah Mahoney
Avon Products says it has been hit hard by fluctuating world currencies, with revenue falling 13% to $2.2 billion. But in local currency, it's … Read the whole story
by Karl Greenberg
A new survey of teens commissioned by Seventeen magazine finds that fifty-three percent of respondents of the online survey, via Survey Monkey, a Web-based … Read the whole story
by Karlene Lukovitz
To celebrate its 25th anniversary, Papa John's has launched an ad campaign featuring real footage of founder John Schnatter delivering pizzas to real customers. Read the whole story