AUTOMOTIVE
by Karl Greenberg
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile Hub aligns with the campaign's positioning of the car as its own mobile … Read the whole story
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Ten brands that helped set America's cultural agenda over five decades: 1 Apple2 Calvin Klein3 Fox4 Google5 Microsoft6 MTV7 NASA8 OPEC9 Rolling Stone10 Searle … Read the whole story
COMMENTARY
by Arthur Anderson
Performance has to be defined, of course, and it has to be acceptable to both client and agency. Read the whole story
TECHNOLOGY
by Aaron Baar
"We're seeing the impact of cost-reduction and increase in available content, as well as the penetration of high-definition televisions driving the increase," says Ross … Read the whole story
AUTOMOTIVE
by Mark Green
Ford is also working with an agency called House Party to organize 1,000 private house parties for the night of the finale. Local Ford … Read the whole story
RESEARCH
by Karlene Lukovitz
Overall, about half of WOM is tied to marketing communications efforts, and more than 80% relates to the experiences that consumers have with brands, … Read the whole story
by David Goetzl
The NHL has two people on its email team and an email list of some 1 million fans. Besides "Ticket on Sale" messages, it … Read the whole story
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by David Goetzl
Marketers place a lifetime value on customers with addresses on its email list based on their purchasing activity. But how do you place a … Read the whole story