Marketing Daily
Thursday, May 7, 2009
  • AUTOMOTIVE
    Nissan Goes Mobile For Cube Launch
    by Karl Greenberg

    Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile Hub aligns with the campaign's positioning of the car as its own mobile … Read the whole story

  • Top 10 'Decade-Defining Brands'
    by

    Ten brands that helped set America's cultural agenda over five decades: 1 Apple2 Calvin Klein3 Fox4 Google5 Microsoft6 MTV7 NASA8 OPEC9 Rolling Stone10 Searle … Read the whole story

  • COMMENTARY
    Defining Agency Fees And Incentives
    by Arthur Anderson

    Performance has to be defined, of course, and it has to be acceptable to both client and agency. Read the whole story

  • TECHNOLOGY
    NPD Finds Rise In Awareness Of Blu-ray Format
    by Aaron Baar

    "We're seeing the impact of cost-reduction and increase in available content, as well as the penetration of high-definition televisions driving the increase," says Ross … Read the whole story

  • AUTOMOTIVE
    Ford Dangles 'Idol' Finale In Promo
    by Mark Green

    Ford is also working with an agency called House Party to organize 1,000 private house parties for the night of the finale. Local Ford … Read the whole story

  • RESEARCH
    Word Of Mouth Goes Far Beyond Social Media
    by Karlene Lukovitz

    Overall, about half of WOM is tied to marketing communications efforts, and more than 80% relates to the experiences that consumers have with brands, … Read the whole story

  • NHL Email Campaign Takes Center Ice
    by David Goetzl

    The NHL has two people on its email team and an email list of some 1 million fans. Besides "Ticket on Sale" messages, it … Read the whole story

  • Marketers Search For Social Media Metric
    by David Goetzl

    Marketers place a lifetime value on customers with addresses on its email list based on their purchasing activity. But how do you place a … Read the whole story