Marketing Daily
Tuesday, May 19, 2009
  • Denny's 'Creatures' Woo Night Owls With Mobile Apps

    The restaurant chain's Allnighter concept is being promoted via a campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed … Read the whole story

  • Catching Up To A Moving Target

    Integrating the full customer view is key to understanding how effectively you are marketing across channels. Read the whole story

  • Ford Takes Fiesta On The Road For Test-Drives

    "We have made experiential marketing an important part of our communications plan; it's not just an add-on as it was in years past," says … Read the whole story

  • 'Consumer Involvement' Is Game-Changer

    Brands that continue to push for greater "involvement" will in the short- term be better positioned to test their "fan base" via direct response, … Read the whole story

  • State Farm Backs MommyCast Videos

    "Our consumer packaged goods counterparts have long considered moms the gatekeepers to the family," says Ed Gold, State Farm's director of advertising. "And in … Read the whole story

  • Study: The Three Stages Of Trading Down

    A new study from the Food Marketing Institute paints an intriguing picture of the stages consumers go through as they continue to cut back. … Read the whole story

  • Joseph Abboud, NBA Ink Multi-year Promo Deal

    Events began Monday night in New York's West 4th Street public basketball courts, with a JOE Joseph Abboud/NBA-themed outdoor event unveiling of the collection. … Read the whole story