Marketing Daily
Tuesday, May 19, 2009
  • RESTAURANTS
    Denny's 'Creatures' Woo Night Owls With Mobile Apps
    by Karlene Lukovitz

    The restaurant chain's Allnighter concept is being promoted via a campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed … Read the whole story

  • COMMENTARY
    Catching Up To A Moving Target
    by Jeff Hassemer

    Integrating the full customer view is key to understanding how effectively you are marketing across channels. Read the whole story

  • AUTOMOTIVE
    Ford Takes Fiesta On The Road For Test-Drives
    by Karl Greenberg

    "We have made experiential marketing an important part of our communications plan; it's not just an add-on as it was in years past," says … Read the whole story

  • COMMENTARY
    'Consumer Involvement' Is Game-Changer
    by Laurence Knight

    Brands that continue to push for greater "involvement" will in the short- term be better positioned to test their "fan base" via direct response, … Read the whole story

  • FINANCIAL SERVICES
    State Farm Backs MommyCast Videos
    by Aaron Baar

    "Our consumer packaged goods counterparts have long considered moms the gatekeepers to the family," says Ed Gold, State Farm's director of advertising. "And in … Read the whole story

  • RETAIL
    Study: The Three Stages Of Trading Down
    by Sarah Mahoney

    A new study from the Food Marketing Institute paints an intriguing picture of the stages consumers go through as they continue to cut back. … Read the whole story

  • AUTOMOTIVE
    Joseph Abboud, NBA Ink Multi-year Promo Deal
    by Karl Greenberg

    Events began Monday night in New York's West 4th Street public basketball courts, with a JOE Joseph Abboud/NBA-themed outdoor event unveiling of the collection. … Read the whole story