Marketing Daily
Tuesday, May 19, 2009
  • Denny's 'Creatures' Woo Night Owls With Mobile Apps

    The restaurant chain's Allnighter concept is being promoted via a campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed ... Read the whole story

  • Catching Up To A Moving Target

    Integrating the full customer view is key to understanding how effectively you are marketing across channels. Read the whole story

  • Ford Takes Fiesta On The Road For Test-Drives

    "We have made experiential marketing an important part of our communications plan; it's not just an add-on as it was in years past," says ... Read the whole story

  • 'Consumer Involvement' Is Game-Changer

    Brands that continue to push for greater "involvement" will in the short- term be better positioned to test their "fan base" via direct response, ... Read the whole story

  • State Farm Backs MommyCast Videos

    "Our consumer packaged goods counterparts have long considered moms the gatekeepers to the family," says Ed Gold, State Farm's director of advertising. "And in ... Read the whole story

  • Study: The Three Stages Of Trading Down

    A new study from the Food Marketing Institute paints an intriguing picture of the stages consumers go through as they continue to cut back. ... Read the whole story

  • Joseph Abboud, NBA Ink Multi-year Promo Deal

    Events began Monday night in New York's West 4th Street public basketball courts, with a JOE Joseph Abboud/NBA-themed outdoor event unveiling of the collection. ... Read the whole story