"The stakes for Palm are considerably higher for Palm than for Sprint," Roger Entner, head of telecommunications research at Nielsen, tells Marketing Daily. "Palm … Read the whole story

"It's clear the retail world has changed -- and the recession is only part of the reason," says David Kohel, director of E-Commerce at … Read the whole story

Lexus will also tout the $38,490 car on iPhone applications from Wired.com and Style.com, as well as on digital versions of The Wall Street … Read the whole story

According to Mintel, the most successful portion-controlled packaged food brands are low-calorie, relatively high in fiber and essential vitamins and minerals; use natural ingredients … Read the whole story

The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hotels will be doing local advertising in their feeder markets and there is … Read the whole story

Hyundai improved more than any other brand in the study, which measures how much an automobile owner likes his or her car or truck. … Read the whole story