Marketing Daily
Wednesday, May 20, 2009
  • Sprint, Palm Look For Pre To Post Results

    "The stakes for Palm are considerably higher for Palm than for Sprint," Roger Entner, head of telecommunications research at Nielsen, tells Marketing Daily. "Palm ... Read the whole story

  • The Marketer's Bookshelf

    Brands to die for; branding yourself, and retail legends Read the whole story

  • Fred Meyer Jewelers Targets In-Market Shoppers

    "It's clear the retail world has changed -- and the recession is only part of the reason," says David Kohel, director of E-Commerce at ... Read the whole story

  • Should I Stay Or Should I Go?

    Trade shows are a part of business, but they don't have to be automatic decisions. Here are some things to think about before signing ... Read the whole story

  • Lexus Turns To Network TV's Online Presence

    Lexus will also tout the $38,490 car on iPhone applications from Wired.com and Style.com, as well as on digital versions of The Wall Street ... Read the whole story

  • Big Opportunities In Smaller Portions

    According to Mintel, the most successful portion-controlled packaged food brands are low-calorie, relatively high in fiber and essential vitamins and minerals; use natural ingredients ... Read the whole story

  • Marriott Launches Nickelodeon Getaway Program

    The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hotels will be doing local advertising in their feeder markets and there is ... Read the whole story

  • Caddy Owners Most Satisfied, Consultancy Finds

    Hyundai improved more than any other brand in the study, which measures how much an automobile owner likes his or her car or truck. ... Read the whole story