BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a … Read the whole story
RETAIL"Consumers are clearly showing us that they value this avenue for beauty," says the NPD Group. "The Internet crosses all channels from traditional brick-and-mortar … Read the whole story
Top 10 DMAs in which live adults who purchased at least $300 of health and beauty aids for men or women in the last … Read the whole story
- COMMENTARY
To successfully integrate social media into your marketing strategy, there are a few things you should keep in mind. Read the whole story
Advertisers seem to be on a litigious streak, with the latest example a lawsuit by the maker of Ball Park hot dogs against Kraft … Read the whole story
While many categories would have welcomed 6% growth last year, that represented a slowdown for functional foods, which grew by 8% in 2007. Read the whole story
FINANCIAL SERVICESFinancial services firms have sunk to their lowest rating ever in Forrester Research Inc.'s annual customer advocacy ranking. "Given the mistrust and anger that … Read the whole story
