Marketing Daily
Wednesday, May 27, 2009
  • BMW Mini Launches 'True Blood' Campaign
    by Karl Greenberg

    BMW's Mini USA division is launching a campaign aimed at vampires. Actually, the effort is from HBO -- and although it seems like a … Read the whole story

  • RETAIL
    Online Lipstick: Internet Sales Gaining
    by Sarah Mahoney

    "Consumers are clearly showing us that they value this avenue for beauty," says the NPD Group. "The Internet crosses all channels from traditional brick-and-mortar … Read the whole story

  • Who Buys Health And Beauty Aids?
    by

    Top 10 DMAs in which live adults who purchased at least $300 of health and beauty aids for men or women in the last … Read the whole story

  • COMMENTARY
    Social Media Can Boost Trust
    by John Gray

    To successfully integrate social media into your marketing strategy, there are a few things you should keep in mind. Read the whole story

  • So Sue Me: Advertisers Quick To Cry Foul
    by Tanya Gazdik

    Advertisers seem to be on a litigious streak, with the latest example a lawsuit by the maker of Ball Park hot dogs against Kraft … Read the whole story

  • Functional Food Growth Slows
    by Karlene Lukovitz

    While many categories would have welcomed 6% growth last year, that represented a slowdown for functional foods, which grew by 8% in 2007. Read the whole story

  • FINANCIAL SERVICES
    How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
    by Tanya Gazdik

    Financial services firms have sunk to their lowest rating ever in Forrester Research Inc.'s annual customer advocacy ranking. "Given the mistrust and anger that … Read the whole story