The celebrity tie-ins include a "Call of the Wild" sweepstakes in which the winner and three friends will receive an "all-access" weekend to see … Read the whole story

Levi's move comes at an interesting time, because while both jeans marketers and specialty retailers continue to struggle, there's plenty of evidence that the … Read the whole story

All this week, the company has been announcing band participation via news, gaming and entertainment programming (both Web and television). Through the game's official … Read the whole story

The American Legacy Foundation's Eric Asche says the cinema verite approach is what "truth" has done along with street theatre campaigns and guerrilla marketing … Read the whole story

The fully integrated marketing campaign also includes print, radio, online and outdoor advertisements. A new Web site, http://www.foodlion.com/pricehunters/, includes links to the TV spots. … Read the whole story

Heralding potentially broader sales, netbooks are gaining traction among the digerati in cities such as San Francisco, New York, Miami, San Diego and Los … Read the whole story