Wendy's says the move follows strategic moves by CMO Ken Calwell and the brand's leadership team to develop a clear brand strategy and business; … Read the whole story

Sales are predicted to improve 8.9% this month versus last. Jesse Toprak, executive director of industry analysis for Edmunds.com, sees consumer demand returning, "but … Read the whole story

Media budgets will be increased as conditions improve, according to more than two-thirds of the respondents (68%) to an April online survey of members … Read the whole story

The plan calls for shifting more advertising spending to supporting value-priced items such as the new BK Shots mini-burgers and the $1 Whopper Jr., … Read the whole story

It's not all about the recession, and Packaged Facts predicts the trend will continue, even once the economy rediscovers its mojo. "The DIY movement … Read the whole story

Between now and June 27, consumers can log on to pizzahut.com to enter the "Rumble in the Ring Ultimate Fight Sweepstakes," prizes for which … Read the whole story