RESTAURANTS
by Karl Greenberg
Wendy's says the move follows strategic moves by CMO Ken Calwell and the brand's leadership team to develop a clear brand strategy and business; … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Sales are predicted to improve 8.9% this month versus last. Jesse Toprak, executive director of industry analysis for Edmunds.com, sees consumer demand returning, "but … Read the whole story
RESEARCH
by Tanya Gazdik
Media budgets will be increased as conditions improve, according to more than two-thirds of the respondents (68%) to an April online survey of members … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The plan calls for shifting more advertising spending to supporting value-priced items such as the new BK Shots mini-burgers and the $1 Whopper Jr., … Read the whole story
RETAIL
by Sarah Mahoney
It's not all about the recession, and Packaged Facts predicts the trend will continue, even once the economy rediscovers its mojo. "The DIY movement … Read the whole story
ELECTRONICS
by Aaron Baar
Between now and June 27, consumers can log on to pizzahut.com to enter the "Rumble in the Ring Ultimate Fight Sweepstakes," prizes for which … Read the whole story
COMMENTARY
by Vanessa Horwell
Unbiased news and free speech come with a price tag, and that is not a bad thing. Read the whole story
COMMENTARY
by Kate Newlin
What happens when yesterday's passion brand doesn't ignite the same lust in today's tamer times? Read the whole story