ENTERTAINMENTAs part of the promotion, PepsiCo has teamed with WoW creator Blizzard Entertainment to offer a promotion in-game "battlebot" that can be downloaded by … Read the whole story
Here's how Harris Interactive ranked brands in its 2009 EquiTrend brand equity study: 1 M&M's Plain Chocolate Candy 2 Hershey's Kisses Chocolate Candy 3 … Read the whole story
- COMMENTARY
While challenges remain, the prospects for a bright new world of luxury brand success are peeking through the clouds. Read the whole story
HOSPITALITYIt says the emerging country star will perform at its locations around the country, and also serve as the "face of the brand." She'll … Read the whole story
RESEARCHThe top brands in various market segments are a panoply of premium, niche and mass-market brands, including Honda for automobiles; Subway for fast foods; … Read the whole story
RESTAURANTSWhile adults bear personal responsibility for their dining choices, "you can't exercise personal responsibility if you don't have nutrition information when you order," maintained … Read the whole story
TRANSPORTATIONA spokesperson for the Dallas-based airline says the two ads -- one for business-class customers and the other for leisure travelers -- are in … Read the whole story
RESEARCHAd spending in the U.S. media tracked by the Nielsen Co. declined 12% during the first quarter of 2009, as compared with the same … Read the whole story
