REGULATION
by Karl Greenberg
"Congress has the power to decide how to regulate the tobacco industry, but it must do so in ways that do not violate the … Read the whole story
COMMENTARY
by Larry Oakner
For thousands of companies that depend on the instant impressions created during these Moments of Truth, the words that employees use are more than … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Auto service retail chain AAMCO is responding to GM and Chrysler's plans to close thousands of dealerships between them in the U.S. with its … Read the whole story
ELECTRONICS
by Aaron Baar
The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotions) will feature deeper content, including blogs by several active players signed to … Read the whole story
RETAIL
by Sarah Mahoney
"Discount retailers are holding up pretty well, and that's logical and expected," says James Gregory, CoreBrand's CEO. "What surprised us was seeing how beaten … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
As part of the marketing around its sponsorship of the event, HSBC will be presenting sponsor of The Tennis Channel's two-week-long nightly show, "Wimbledon … Read the whole story
TRANSPORTATION
by Tanya Gazdik
The 30-second spot will run on major Spanish-language TV networks, Univision and Telemundo, among other media. It shows a young Hispanic man earning miles … Read the whole story
FOOD
by Karlene Lukovitz
During a results conference call with analysts, chairman/CEO Rick Wolford confirmed that Del Monte will continue its accelerated marketing investment in fiscal 2010, and … Read the whole story