AUTOMOTIVE
by Karl Greenberg
It is the first time the automaker has marketed with the festival, the largest African-American music and culture event in the U.S. that regularly … Read the whole story
COMMENTARY
by Jan Zlotnick
In service to you, I humbly (but not too humbly) offer a bigger idea about what your Marketing Leader can and must be today. Read the whole story
RESTAURANTS
by Tanya Gazdik
Ten Famous Fans are creating grassroots Famous Dave's campaigns online. The Famous Fans will compete for prizes by designing their own "Make it Famous" … Read the whole story
TECHNOLOGY
by Aaron Baar
"The goal is really to inspire people to get creative and express themselves with Sharpie," says Sally Grimes, global VP of marketing. "It's really … Read the whole story
RETAIL
by Sarah Mahoney
The launch comes at an important time, with sales of beauty products -- once said to be recession-proof -- on the decline. Sales of … Read the whole story
SPIRITS
by Karlene Lukovitz
The campaign includes in-store displays, recipe shelf-talkers and window displays in select markets; sponsorships of upscale events such as the Aspen Food & Wine … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A company spokesperson said Lexus, which is advertising during the show, receives verbal mentions at the end of each episode, and badging recognition in … Read the whole story
TELECOM
by Laurie Sullivan
The television ad highlighting Facebook ties into the campaign running on the social network site that began last week. The campaign also lets you … Read the whole story