FINANCIAL SERVICES
by Karl Greenberg
With the tag line "Accidents are Bad, but GEICO's Good," the ads talk about claim service with scenarios that mimic the insurer's four most … Read the whole story
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Top 10 DMAs in which live adults who used salad dressing in the last six months: 1 Detroit 2 Cleveland/ Akron (Canton), Ohio 3 … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Whoever ends up buying the brand is pretty sure to end up on top of the world. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign is intended to establish BBVA Compass as the bank that helps customers through every stage of their life, listening and partnering with … Read the whole story
BEVERAGES
by Karlene Lukovitz
PepsiCo Beverages Canada is using the social network site, which has a high concentration of Millennials, as the central platform for its current marketing … Read the whole story
RETAIL
by Sarah Mahoney
"The Facebook application is our way to get the word out to teens, so they can tag friends and get them involved, too," says … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The Center for Science in the Public Interest has said it will sue if the company continues touting selenium as potential prostate-cancer preventatives, arguing … Read the whole story
TELECOM
by Aaron Baar
According to research, broadband Internet adoption rates are up 15% in 2009, even as Americans cut back on other entertainment and communication services. Moreover, … Read the whole story