Marketing Daily
Friday, June 19, 2009
  • FINANCIAL SERVICES
    GEICO Shifts Ad Focus From Savings To Service
    by Karl Greenberg

    With the tag line "Accidents are Bad, but GEICO's Good," the ads talk about claim service with scenarios that mimic the insurer's four most … Read the whole story

  • Who Uses Salad Dressing?
    by

    Top 10 DMAs in which live adults who used salad dressing in the last six months: 1 Detroit 2 Cleveland/ Akron (Canton), Ohio 3 … Read the whole story

  • COMMENTARY
    Eddie Bauer's Still Up There
    by Robert Passikoff, Op-Ed Contributor

    Whoever ends up buying the brand is pretty sure to end up on top of the world. Read the whole story

  • FINANCIAL SERVICES
    BBVA Compass Debuts First Ads Since Acquisition
    by Tanya Gazdik

    The campaign is intended to establish BBVA Compass as the bank that helps customers through every stage of their life, listening and partnering with … Read the whole story

  • BEVERAGES
    Pepsi's AMP Energy To Stream Event Live On Facebook
    by Karlene Lukovitz

    PepsiCo Beverages Canada is using the social network site, which has a high concentration of Millennials, as the central platform for its current marketing … Read the whole story

  • RETAIL
    Staples, Do Something Launch Back-To-School Event
    by Sarah Mahoney

    "The Facebook application is our way to get the word out to teens, so they can tag friends and get them involved, too," says … Read the whole story

  • PACKAGED GOODS
    Bayer Under The Gun For Prostate Cancer Claim
    by Karl Greenberg

    The Center for Science in the Public Interest has said it will sue if the company continues touting selenium as potential prostate-cancer preventatives, arguing … Read the whole story

  • TELECOM
    Once You Go Broadband, You Never Go Back
    by Aaron Baar

    According to research, broadband Internet adoption rates are up 15% in 2009, even as Americans cut back on other entertainment and communication services. Moreover, … Read the whole story