RETAIL
by Sarah Mahoney
Print ads -- featuring the Academy Award winner in an opulent dining room, surrounded by gilt and chandeliers -- will support the launch, with … Read the whole story
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Top 10 DMAs in which live adults who ate potato chips in the last six months: 1 Cincinnati, Ohio 2 Jackson, Miss. 3 Springfield, … Read the whole story
COMMENTARY
by Michael Williams
I can only advise you to spend your windfall wisely as it will take considerable investing savvy to make up for its cost to … Read the whole story
FOOD
by Karlene Lukovitz
Although products from some of the country's largest food marketers have been involved in recent contamination scares, brand expert Laura Ries believes that major … Read the whole story
RESTAURANTS
by Karlene Lukovitz
BK executives characterized the snack's launch as being more about brand visibility than revenue, and the chain says this is also true for the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Nearly … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"These numbers clearly support our research that proves when used as a key element in the marketing mix, promotional products effectively cut through advertising … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program is running a national effort to certify eligible car dealers and equip them with the right communication plan and campaigns to reach … Read the whole story