RETAILPrint ads -- featuring the Academy Award winner in an opulent dining room, surrounded by gilt and chandeliers -- will support the launch, with … Read the whole story
Top 10 DMAs in which live adults who ate potato chips in the last six months: 1 Cincinnati, Ohio 2 Jackson, Miss. 3 Springfield, … Read the whole story
- COMMENTARY
I can only advise you to spend your windfall wisely as it will take considerable investing savvy to make up for its cost to … Read the whole story
FOODAlthough products from some of the country's largest food marketers have been involved in recent contamination scares, brand expert Laura Ries believes that major … Read the whole story
RESTAURANTSBK executives characterized the snack's launch as being more about brand visibility than revenue, and the chain says this is also true for the … Read the whole story
FINANCIAL SERVICESEven as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Nearly … Read the whole story
- PACKAGED GOODS
"These numbers clearly support our research that proves when used as a key element in the marketing mix, promotional products effectively cut through advertising … Read the whole story
AUTOMOTIVEThe program is running a national effort to certify eligible car dealers and equip them with the right communication plan and campaigns to reach … Read the whole story
