RETAIL
by Aaron Baar
"We felt there was a role for a bit of nostalgia in our campaign this year," Staples' Don LeBlanc says. "We thought, given the … Read the whole story
-
by
Top 10 DMAs in which live adults who used hot breakfast cereals in the last six months: 1 Detroit 2 West Palm Beach/ Ft. … Read the whole story
COMMENTARY
by Jim Lucas
If marketers focus on the shoppers' needs and try to accommodate those needs, they may be able to keep the marketing concept alive and … Read the whole story
RESEARCH
by Sarah Mahoney
While 57% say their household economic situation is either the same or better than it was at this time last year, two-thirds say the … Read the whole story
COMMENTARY
by Vanessa Horwell
A broader mindset filled with promise and opportunity is a much healthier way to visualize and enable a company's success far into the future. Read the whole story
HOSPITALITY
by Karl Greenberg
This year the chain is offering riders heading out to the 69th Anniversary of the Sturgis Motorcycle Rally on Aug. 3, a "pit-stop" at … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Only 34% of women have an emergency fund to pay bills for a few months compared to 53% of men. Interestingly, both genders expressed … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The iPhone app enables users to virtually "create" their own pizzas by scrolling, tapping and tilting their phones to choose a crust and toppings. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, which last month emerged from bankruptcy protection, and this week announced it has paid back its TARP loan, has appointed Joseph Veltri … Read the whole story