SPIRITS
by Aaron Baar
"One of the key insights we've had is that adults 21-29, who are our target, are very interested in music as a cultural language," … Read the whole story
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Top 10 DMAs in which live adults who used household cleaners in the last six months: 1 Cincinnati, Ohio 2 Milwaukee, Wis. 3 Tri-Cities, … Read the whole story
COMMENTARY
by Laura McFarlane
Understanding this landscape and adjusting brands' traditional behaviors becomes increasingly critical to driving success and sales. Read the whole story
RETAIL
by Sarah Mahoney
Right now, the company is looking at many ways it can bring those connections to the center of the store, in formats that are … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"For us, Chelsea represents a unique opportunity to position ourselves in a creative community that is about doing things in a progressive manner, which … Read the whole story
RESEARCH
by Karlene Lukovitz
Switching to private label isn't the most dominant change in grocery shopping habits. Well over half reported stocking up on sale items (58%), reducing … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The insurance company Archrival to target young adults in four Midwestern states to promote renter and car insurance. Street teams hung T-shirts with funny … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We have to make the products relevant and change the image of the brand," says GM's Cheryl Catton. "There are a lot of people … Read the whole story