AUTOMOTIVE
by Karl Greenberg
The effort is being supported by a national TV, print, radio and interactive campaign, via BBDO, launching Friday. The television buy is both national … Read the whole story
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Top 10 DMAs in which live adults who used pickles in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Green … Read the whole story
COMMENTARY
by Dirk Shaw
Integrating earned media into the purchase path. Read the whole story
RETAIL
by Aaron Baar
The effort, which also includes a print advertisement and trade materials, targets both architects and office designers as well as the typical worker who … Read the whole story
PACKAGED GOODS
by Karl Greenberg
A spokesperson for Swiffer says the event gives the brand access to blogger loyalists. Beth Feldman, co-founder of RoleMommy.com and one of the bloggers … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
In conjunction with the unveiling of the new OpenForum, American Express will launch a TV spot featuring actual entrepreneurs. The spot highlights the role … Read the whole story
RESTAURANTS
by Karlene Lukovitz
CSPI said Denny's was chosen for the class action suit because, "as far as we can tell, Denny's is public enemy #1" as far … Read the whole story
RETAIL
by Sarah Mahoney
At this point in the summer, the "staycation" may be as dull as another Sunday of backyard whiffle ball. So Target Corp. says it … Read the whole story