Gamers are heading online for more than just information these days. They're also looking for a place to connect and compete with others. To … Read the whole story
Top 10 DMAs in which live adults who patronized McDonald's during the past week: 1 Lexington, Ky. 2 Charleston/ Huntington, W.Va. 3 Flint/ Saginaw/ … Read the whole story
- COMMENTARY
Here are some ideas to get off the cost-cutting treadmill and ensure your marketing budget is realistic and accountable. Read the whole story
General Motors is launching its own eBay Motors microsite for California consumers to shop Buick, Chevrolet, GMC and Pontiac vehicles. The promotion is also … Read the whole story
With forecasters predicting a dismal back-to-school season, retailers are stepping up their cause-related marketing efforts. Macy's joint effort with Feeding America is designed to … Read the whole story
American Family Insurance has launched a marketing campaign showcasing its "Teen Safe Driver" program. The campaign, which is running in the 19 states and … Read the whole story
The Caribbean is getting hit by more than weather -- resorts and hotels are feeling the economic ebb tide. According to PKF Hospitality Research … Read the whole story
Marketers continue to be under heavy pressure to reduce costs, and agencies are feeling the squeeze even more than a year ago, confirms the … Read the whole story
