RETAIL
by Tanya Gazdik
The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story
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COMMENTARY
by Mickey Lonchar
Whereas 1,000,000 used to equal 10,000, now 1,000 does. As long as they're the right 1,000. Here's how to tell. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lew Echlin, car marketing communications manager for Ford, says that while the F-150 has been featured in NFL ad pods since 2003, this year … Read the whole story
COMMENTARY
by Paul LaRosa
With my new book, "Seven Days of Rage," coming out today, the same day as Dan Brown's follow-up to The DaVinci Code, I knew … Read the whole story
FOOD
by Karlene Lukovitz
The brand worked with Second City Communications, the business services arm of Second City Theater, to produce "confessional" webcam videos showing "Mama Sagas" from … Read the whole story
TECHNOLOGY
by Aaron Baar
The campaign for the game -- the only pro hockey simulation for the Wii system -- launches with a 30-second television spot, in which … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Per BMW, the site allows content to be uploaded to a video library from any country. It will also have high-definition videos with embedded … Read the whole story