SPIRITS
by Karlene Lukovitz
Wanting to promote the September birthday of Jack Daniel's creator Jasper Newton "Jack" Daniel (born in September 1850, though no one knows the exact … Read the whole story
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1 Coca-Cola 2 IBM 3 Microsoft 4 GE 5 Nokia 6 McDonald's 7 Google 8 Toyota 9 Intel 10 Disney Source: Interbrand Read the whole story
COMMENTARY
by Rachel Glickman
Successful marketers embrace the diversity of potential customers based on what they tell us through their behavior, interests and actions. Read the whole story
ELECTRONICS
by Karl Greenberg
The print, online, TV, out-of-home and radio ads are intended to show that Siemens has a major role in the U.S. energy, industry and … Read the whole story
RESEARCH
by Karl Greenberg
"It's very well when the tide is coming in and all brand values go up, but when the tide goes out and there's a … Read the whole story
MOBILE
by Aaron Baar
According to Yankee Group, 31% of phone-owning customers are using their phones to access the Web at least once a month. However, in its … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"IFC was appealing to us from the get-go in relation to this Bollywood sponsorship," Esurance's Melissa Chapman tells Marketing Daily. "Since IFC does not … Read the whole story
TELECOM
by David Goetzl
AT&T has said it expects availability of its telco TV offering to reach 30 million homes over the next several years. CEO Randall Stephenson … Read the whole story