Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketing Daily, that the new effort is not the first with NBC, but … Read the whole story

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"The proliferation of DVRs is forcing every company to reevaluate how it spends its media dollars," Jason Maciel, director of marketing for Vizio, tells … Read the whole story

"We are in the process of reviewing our entire marketing strategy for next year," Jason Chinnock tells Marketing Daily. Ducati will trim print advertising … Read the whole story

J.P. De La Cruz, marketing director, Chase Card Services, says, "The concept was ultimately chosen because it maps to Ink's attributes: flexible, fluid, dynamic … Read the whole story

It may be the aftertaste from "Twilight." A survey released by the National Retail Federation reports that vampires jumped into the No. 2 spot, … Read the whole story

Per Jeff Schuster, J.D. Power predicts the mix of vehicle segments in the U.S. market will get more balanced because of tight availability of … Read the whole story