RESTAURANTS
by Karl Greenberg
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketing Daily, that the new effort is not the first with NBC, but … Read the whole story
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COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Accommodating these trends will require a paradigm change on the parts of some companies. Read the whole story
ELECTRONICS
by Aaron Baar
"The proliferation of DVRs is forcing every company to reevaluate how it spends its media dollars," Jason Maciel, director of marketing for Vizio, tells … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We are in the process of reviewing our entire marketing strategy for next year," Jason Chinnock tells Marketing Daily. Ducati will trim print advertising … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
J.P. De La Cruz, marketing director, Chase Card Services, says, "The concept was ultimately chosen because it maps to Ink's attributes: flexible, fluid, dynamic … Read the whole story
RETAIL
by Sarah Mahoney
It may be the aftertaste from "Twilight." A survey released by the National Retail Federation reports that vampires jumped into the No. 2 spot, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Per Jeff Schuster, J.D. Power predicts the mix of vehicle segments in the U.S. market will get more balanced because of tight availability of … Read the whole story