BEVERAGES
by Karlene Lukovitz
"SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on Saturday evening. A-B … Read the whole story
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Top 10 DMAs in which adults reside who bought books online in the last year: 1 Austin, Texas 2 Seattle/ Tacoma 3 Washington, D.C. … Read the whole story
COMMENTARY
by Pete Olson
Marketers are turning their attention site-side, where any improvements in conversion rates can lift the ROI of every channel and infuse new efficiencies into … Read the whole story
RETAIL
by Sarah Mahoney
A report finds that consumers are much more engaged in talking products and deals in the social world. Facebook, with active users now averaging … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Despite declining consumer confidence, Suzuki is optimistic that the timing of its brand reinvention is spot on, according to Gene Brown, the company's VP … Read the whole story
BEVERAGES
by Karlene Lukovitz
"The same consumers who value local foods, artisan products and traditional food preparation methods are finding those values expressed in the new cocktail movement, … Read the whole story
ELECTRONICS
by Aaron Baar
The new effort uses an interactive microsite and game to leverage word-of-mouth positioning and encourage engagement with the brand. At the site, users can … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Film and TV actor Jason Lewis will star in a marketing campaign for Iconix Brand Group's Charisma, which includes fashion bedding, sheets, blankets, coverlets, … Read the whole story