AUTOMOTIVE
by Karl Greenberg
Efforts include ads, social media, interactive games on a cross-promotional Web site, and sweepstakes in the U.S., Canada, the United Kingdom, France and Germany. … Read the whole story
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Top 10 DMAs in which reside adults who used baby food in the last six months: 1 Houston, Texas 2 El Paso, Texas/ Las … Read the whole story
COMMENTARY
by Greg Schneider
As media professionals, we must help our clients reach and engage with these communities, where they live. And, we need to do this using … Read the whole story
TELECOM
by Aaron Baar
The company is rolling out a new paid advertising campaign with a simple message: "Please don't text and drive." The headline will begin appearing … Read the whole story
COMMENTARY
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Dreams are meant to be realized and, in this age of hyper-information, many questions can be answered by applying the appropriate resources and ingenuity. Read the whole story
by Tanya Gazdik
With international business travelers as its target audience, the ad campaign will deploy mainly in print and digital media, with focus on key markets … Read the whole story
RESTAURANTS
by Karlene Lukovitz
This rapid rise appears to have been driven in part by aggressive, post-Labor Day advertising focused on new menu items, such as Wendy's Bacon … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The contest, which went live this week, requires people to submit a story about a holiday "connection wish" -- someone they want to visit … Read the whole story
RETAIL
by Sarah Mahoney
Marketing costs accounted for just 13.6 % of direct revenue this quarter, he says, compared with 15% a year ago. In the months ahead, … Read the whole story