Copycat packaging tends to be the biggest factor when it comes to accidental purchases. According to a study by The Brand Union, half of … Read the whole story

It seems inevitable that friend-finders will bring with them changes in social behavior and privacy issues, just as Facebook and Twitter changed the nature … Read the whole story

"People are seeing that boxing does well, crosses all demographics, and is global in scope. My events are bigger than any NFL game or … Read the whole story

The ads bring together elements known to appeal to the "attention-depleted" young adult online viewer: fast-paced, compelling, entertaining and bite-sized or "snackable" content, Southern … Read the whole story

Banks shouldn't get rid of their Web sites and stop emailing all together. Young adults are likely to prefer online and email communications when … Read the whole story

"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, VP of marketing. "Those are good things that any brand would want to … Read the whole story

"Golfers," an Orbitz spot that ran on national TV, received the award for outstanding television in mainstream markets. The ad has generated both kudos … Read the whole story